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Our
Company -The
BadTuna Company was founded in 1996 by Bob Viloria, a native
born from the
island of Oahu who moved to Southern California in the late
70's. His design team has over 25 years
of experience
in creating
custom logos and T-shirt designs for BadTuna, Local Wahine,
BigJaws and Bballwear brand of T-shirts.
The
Story
The inception of BadTuna actually started in May 1994 when Bob
went out to catch a few waves off the pier of Huntington Beach,
CA. It was a beautiful morning with waves three to four feet
and glassy. On the last wave in he had an unfortunate "wipe-out"
and sustained a major spinal cord neck injury. He was rescued
by fellow surfers but was left paralyzed. After months of physical
therapy and determination he was able to walk again and return
to a normal life in a year's time. To keep his mind motivated
during his struggles, Bob worked on fine tuning his hobby and
passion over the years in creating logo designs with a little
humor and a Hawaiian twist. In 1995, he found the internet and
soon discovered its potential use of showcasing his artwork
and staying in touch with people who love
to surf, fish, scuba-dive or just staying active in sports.
In 1996 the company was established on the Internet for the
purpose of sharing his love and passion for ocean and island
living.
The
Bad Tu-na Bone Logo
Our fish logo
is an official trademark and brand name of The BadTuna Co. It
took several months to create the right look and feel that would
express the experience and challenge of being motionless underwater
and tossed around by the ocean waves. The bones represent near
death experience. The head and shades represent the "bad
to the bone" mental state of "no fear", being very calm,
at peace, and to accept the inevitable. The fish in its entire
body represents the ocean and island living.
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